Behavioral Value Investor

Behavioral Value Investor

10-Minute Investment Autopsy No. 7: Staples

A cheap stock. A dominant market position. Is that enough?

Gary Mishuris, CFA's avatar
Gary Mishuris, CFA
Mar 19, 2026
∙ Paid

If you haven’t read the guide to the 10-Minute Investment Autopsy series, you can find it here. You will get the most out of each case if you:

  • Pause after the “Original Thesis” section and think about what you would have done

  • Engage with the discussion questions and other members in the weekly thread designed to help you further improve your investing process

The Original Thesis

Who: Adrian Mak

When: June 2012

What: Staples (ticker: SPLS)

The Thesis:

Adrian’s thesis was:

  • Large, $309B market

  • Staples is the largest supplies retailer in North America with $25B in revenue, larger than #2 (ODP) and #3 (OMX) players combined, leading to scale efficiencies in purchasing

  • Consistently outperformed competitors on sales growth, margins and ROIC

  • Superior locations to ODP and OMX

  • Second-largest online retailer with $10B in online sales

  • 80% business customers, 60% delivery

  • Experienced management team with long tenure

  • Staples Retail: Stable margins, ~ 1% sales growth in the last 3 years

  • Staples Delivery: Large customers, recurring revenue, gaining market share, expanding margins and low single-digit sales growth in the last 3 years

  • Returning capital via dividends and share buybacks

  • CY2012E after-tax FCF of $1B (vs. $1.2B in CY2011) vs. market cap of $9B

  • Shares at $14 vs. CY2012E/FY2013E EPS of ~$1.45/sh

  • Risks:

    • Destructive pricing from ODP/OMX

    • Shift to other channels (WMT, COST)

    • Amazon, however Staples has scale in office supply purchasing and good distribution assets for local delivery

    • Secular decline of office supplies

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These are the highlights of Staples then-recent financials up to the point when Adrian was presenting his thesis:

This is the stock chart up until the time that Adrian presented his thesis:

Pause here. Think through the thesis and the facts and decide what you agree with, what you disagree with and whether you would invest based on the information available.

What Happened (Just the Facts)

Staples’s financials following Adrian’s presentation were as follows:

Over the 5 years between FY2012 and FY2017, sales declined at a 6% CAGR and EBIT declined at a 10% CAGR and EPS declined at an 8% CAGR.

  • Staples was acquired in 2017 by private equity firm Sycamore Partners for $10.25 per share, resulting in a total return of -2% compared to over 100% for the S&P 500 over that time frame

  • Staples underperformed Amazon, which was listed as one of the risks, by an even larger margin

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There is a lot more to the case:

  • The Autopsy - the reasons for what happened

  • The Lessons that you can apply to your own investing

  • Discussion Questions for you to think about and discuss with other thoughtful investors in the weekly case thread

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