Behavioral Value Investor

Behavioral Value Investor

10-Minute Investment Autopsy No. 2: Ferrari

Precision is overrated. This case shows why.

Gary Mishuris, CFA's avatar
Gary Mishuris, CFA
Feb 12, 2026
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If you haven’t read the guide to the 10-Minute Investment Autopsy series, you can find it here. You will get the most out of each case if you:

  • Pause after the “Original Thesis” section and think about what you would have done

  • Engage with the discussion questions and other members in the weekly thread designed to help you further improve your investing process

The Original Thesis

Who: Adam Wyden of ADW Capital

When: March 2017

What: Ferrari (ticker: RACE)

The Thesis:

  • Ferrari is a better business than people think

  • Low capital intensity and plenty of excess capacity

  • Meaningful unserved demand due to the growth in high-net-worth individuals having outgrown Ferrari’s production growth by a large margin over the last three decades

  • Wall Street expectations of 21% EBIT margins in 2018 are way too low given the high incremental margins of 65%+

  • Believes 2018 will see production of 9,000 units and 3.5% unit price increase for an annual EBIT of EUR 1.4B and a margin of 35%

  • Believes a multiple closer to a luxury goods company such as Hermes is more appropriate. With Hermes trading at EV/EBIT of 22x, Adam believes that Ferrari should be worth at least 16.5x.

  • Additional upside possible from ancillary revenues such as licensing over the next several years

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This is Ferrari’s long-term stock price chart up until the moment when Adam presented his thesis:

These are the highlights of Ferrari’s then-recent financials up to the point when Adam was presenting his thesis:

Pause here. Think through the thesis and the facts and decide what you agree with, what you disagree with and whether you would invest based on the information available.

What Happened (Just the Facts)

Ferrari’s financials following Adam’s presentation were as follows:

  • 2018 car shipments surpassed 9,000

  • EBIT was €825M, far below €1.4B that Adam forecast

  • Margins of 24% were above Wall Street estimates at the time Adam articulated his thesis but below his 35% forecast

  • Over a ~ 3 year period Ferrari’s stock meaningfully outperformed the market

  • The meaningful outperformance in Ferrari’s stock endured to this day

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There is a lot more to the case:

  • The Autopsy - the reasons for what happened

  • The Lessons that you can apply to your own investing

  • Discussion Questions for you to think about and discuss with other thoughtful investors in the weekly case thread

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